Description & Learning Objectives

The right marketing and choice of tools can create immense opportunities to get ahead in business. Websites allow practices to stand out when the public is searching for a chiropractor online. To create an effective online presence, you need to do it right, and that’s why SCCA National has recruited Jon Morrison – the owner of Clinic Sites, which has helped many chiropractors build their website – to lead this first Chironomics webinar of 2023. Learn how to kickstart a new practice with your best (digital) foot forward!  

In this 1-hour webinar, attendees will understand the Anatomy of a Website, including how to: 

  1. Choose Your Who – Learn your ideal patient and build a website with them in mind   
  2. Create a Clear Message – Learn how to pick the right words that target the head and heart of your ideal patient
  3. Design the Site – Envision your website’s navigation, structure, imagery choices, and language to be best positioned for search engine optimization (SEO), along with your branding.
  4. Build Your Site – Learn about software and outsourcing options, budget, domain selection, and more.  


Course curriculum

    1. Housekeeping Messages (Complete before the watching the recording!)

    1. Recording

    1. Survey

About this course

  • Free
  • 1 hour of video content

Instructors

Jon Morrison

Co-founder, Clinic Site

Jon Morrison is a co-founder of Clinic Sites, the only website builder designed specifically for clinic owners. Jon is passionate about helping clinic owners reach more clients by helping them leverage and use the best tools available. Jon is the author of Now Start With Who, a TEDx speaker, husband to Hayley, and father to three daughters. Jon is proud to serve Canadian chiropractors and is an avid Vanouver Canucks fan.

Dr. Crystal Draper, DC

CCA Senior Manager of Professional Practice

Dr. Crystal Draper is the Senior Manager of Professional Practice at the Canadian Chiropractic Association (CCA). She holds a Bachelor of Arts and Science Degree in Human Kinetics and Developmental Psychology from the University of Guelph and is a graduate of the Canadian Memorial Chiropractic College (CMCC). In addition to her work at the CCA, she practices downtown Toronto at a family-based interdisciplinary clinic, focusing on pregnancy and postpartum care. Before joining the CCA, Dr. Draper was a faculty member and course coordinator for Clinical Diagnosis and Female Care and taught within the Chiropractic Techniques and Chiropractic Principles departments at CMCC. She has a number of peer-reviewed journal articles and has presented research at various conferences.